SwervePay Announces Mike Luessi as Executive Vice President of Sales and Channel Development

Hire strengthens company’s aggressive channel development strategy

mike Chicago – September 21, 2016 – SwervePay, an innovative patient-centric payment solution in healthcare, announced today Mike Luessi as Executive Vice President, Sales and Channel Development. Luessi is responsible for directing all sales and marketing efforts, as well as leading channel development, to support SwervePay’s aggressive revenue growth.

“We’re thrilled to have Mike join our expanding team at SwervePay and to help us successfully market and further establish our company. Mike brings a deep understanding of healthcare and product marketing that we will leverage in every capacity,” said Jaeme Adams, Co-founder and CEO of SwervePay.

Luessi has over 20 years of experience and previously served as Vice President of Product and Technology, and Revenue Officer for the Optum unit of UnitedHealth Group Inc. (NYSE: UNH). Luessi is recognized for leading innovation and strategic partnerships at Optum, including a team of product development, research, sales and marketing, while taking products from early stage ideation to incubation and market via multiple sales channels.

“Over $375 billion is lost annually on inefficient healthcare administrative expenses,” says Luessi. “I’m excited and grateful to be part of the SwervePay team where we’re eliminating the headaches in healthcare expenses and patient payments, and using technology to improve the patient payment experience and overall health outcomes.”

Luessi joined SwervePay in April 2016 and will lead the sales and marketing team from SwervePay’s Chicagoland headquarters in Illinois. He resides in Minneapolis and previously held roles at Microsoft (NASDAQ: MSFT), Target (NYSE: TGT) and Unisys Corp (NYSE: UIS).